The Line Item
Your next business is already inside the one you run. One real story a week.
Each issue takes one small or mid-sized business, in a different industry every week, and shows the one new business it could start from what it already has.
I look in three places
- A bill it paysMoney the business sends another company every year, for work its own customers create.
- Work it sends elsewhereWhat its customers ask for every week, and get someone else’s phone number for.
- Something it ownsSpace, trucks, staff, customers or skills. Already paid for, and sitting still part of the time.
Every issue ends the same way
- The honest partWhat would make it a bad idea. When the story is mine, what went wrong.
- One moveOne thing to do this week. Under an hour, and it costs nothing.
- One questionHit reply and answer it in a line. I read every reply, and I’ll tell you what I’d look at in your business.
Three to start with.
One for each place I look. Two are from my own companies. The third is a deli in Michigan.