I didn't plan to build a group of companies. I found one hiding inside the first.
How one company became a group
Three years into the property management company, I was bored. I asked myself: is this it? Then I noticed a line item: over $250,000 a year on landscaping and snow removal. So we bought a landscaping and snow removal franchise. Three years later, it was twice the size of the property management company.
Foundation
- 2010 A property management company. Everything else came out of it.
- 2011 Our own maintenance team, working only on the properties we managed.
- 2012 An investment company, buying apartment buildings.
What it taught meA working service business is not the destination. It's the starting point.
Integration
- 2013 The landscaping and snow removal franchise: our first real vertical integration, and our first outside clients.
- 2018 Concrete and appliance repair businesses, working mostly for outside clients.
What it taught meEach one started the same way: a cost, a dependency, a vendor we relied on. Each one became a business.
Teaching and multiplying
- 2019 My first book, Doorpreneur, and coaching for property managers.
- 2023 Renovations, plumbing and handyman services, opened to outside clients.
- 2026 AI development consulting for the trades.
What it taught meI didn't start over. I didn't exit. I built around what I already had. That's the idea behind everything I teach.
2027 Next: the second book, Built to Multiply.
Alongside the group: a stake in a pest control company, and my own work as a commercial realtor.
The goal is not a bigger business. It's a portfolio of real companies, each one able to stand on its own.What I believe
What we run on: ROGG
Relationships
The group runs on people: the owners we work for, our team, and the business owners I coach.
Ownership
If we're paying someone else for work our customers create, we look at doing it ourselves.
Growth
One company in 2010. We kept building from there, one company at a time.
Grit
Not everything works. We learn from it and keep building.
Where our work happens
Where I am now
I still run the company where it all started.
Today I play four roles across the group.
- CEOI'm the hands-on CEO of the property management company.
- PartnerA partner leads each of the other businesses alongside me.
- VisionaryI spot the next opportunity and get it built.
- TeacherI share what we've built and learned through the next book, coaching, and AI consulting for the trades.
It's come full circle. I started my career in software, then became a property manager and business owner. Now I get to do both, in the industry I love.
Work with me